Alcorn

Redesign  of the US law firm, Alcorn. What the brand needed was a rethink of absolutely everything:

Logo, tone, strategic focus, web, etc.

Today all the new brand implementations are being integrated. The concept that was reached was the warrior woman, from Joan of Arc to the current woman. The firm is run entirely by women, and they are specialize in immigration and women's issues.

At the end of this page you will find several initial sketches.

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Proceso

Here you can see some of the processes I followed. From the grids that would later be followed on all pieces to the different concepts for the logo.

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